Introducing The 10x Method: Hexa’s first book

We are proud to unveil The 10x Method: How to 10x your startup’s chances of success, a hands-on playbook designed to help founders build B2B startups from scratch. Drawing on over a decade of experience and the launch of more than 50 companies, including three unicorns, The 10x Method demystifies what it really takes to transform raw ideas into funded, high-growth ventures.

Between 2011 and 2021, we’ve built 30 companies, including standout successes like Spendesk, Front, and Aircall. Another 20 startups have been founded in the past three years and are quickly gaining traction. Now, for the first time, the framework behind that success is being shared publicly.

“In a time when everything is changing, especially with the rise of AI, this book focuses on what doesn’t change: the timeless foundations of company-building.”

— Thibaud Elziere, Cofounder of Hexa

📘 Inside The 10x Method

Far from being just another startup book, The 10x Method is a tactical guide built for execution. It’s structured around the key decisions founders must make in the early days and includes practical tools to help move quickly.

Key topics covered include:

How to find and validate high-potential startup ideas
Finding the right co-founder and building a founding team
Creating a minimum viable product (MVP) that solves real problems
Hiring your first employees: when, who, and how
Closing your first paying customers
Branding from day one: why it matters and how to do it
Fundraising essentials: strategies to secure your first round
Embracing ESG from the beginning

The book is packed with actionable templates, checklists, and workflows that allow founders to apply the method directly to their own startup journey.

Insights from founders who’ve lived it

To complement our methodology, the book features exclusive interviews with founders. Including:

Mathilde Collin (Front)
Olivier Pailhes & Jonathan Anguelov (Aircall)
Rodolphe Ardant (Spendesk)
Alex Louisy (Upflow)
Nicolas Saison (Swan)

Who should read this book?

The 10x Method is tailor-made for early-stage founders and entrepreneurial thinkers looking to build high-growth B2B software startups. Whether you’ve already quit your job to start a company or are still exploring ideas, this playbook offers a structured path forward.

It’s especially useful for:

🚀 First-time founders navigating the uncertainty of launching a startup
🧠 Experienced operators planning to make the leap into entrepreneurship
🛠 Builders within startup studios and accelerators seeking a repeatable, proven framework