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The 10x Method
How to 10x your startup’s chances of success
Built on the back of 50+ startups - including Spendesk, Front, Aircall, and Swan. This is a book for building a successful B2B startup from scratch. Focusing on the very early stages from pre-seed to series A.
What makes the 10x method unique?
Most startup books tell the story of a single founder. This one reveals the repeatable, proven framework behind three unicorns and dozens of fast-growing B2B startups. Developed by Hexa, this approach has produced three unicorns - ten times the global average - and has been tested across a wide range of industries, ideas, and founding teams. Now, for the first time, this framework is being shared publicly.
“We’ve distilled everything we’ve learned from building over 50 companies from scratch into this book. It’s the exact method we use, packed with templates, interviews, and practical workflows. No theory, just what actually works.”
Thibaud Elziere
Cofounder @Hexa
What’s inside the book
A practical guide to the most critical early-stage questions you face as founders:
01
How to find and validate startup ideas
02
How to find a cofounder
03
How to build and test your MVP
04
Early hiring: who, when, and how
05
How to close your first paying customers
06
Branding from day one
07
How to raise your first round
08
ESG and how to build responsibly
Voices from the front lines
Learn directly from founders who built exceptional companies:
Mathilde Collin
Co-founder @Front
Olivier Pailhès
Co-founder @Aircall
Jonathan Anguelov
Co-founder @Aircall
Rodolphe Ardant
Co-founder @Spendesk
Jordane Giuly
Co-founder @Spendesk
Alex Louisy
CEO and co-founder @Upflow
Nicolas Saison
CPO and co-founder @Swan
Nicolas Benady
CEO and co-founder @Swan
Who should read this
This book is for:
• First-time founders taking the leap
• Repeat entrepreneurs seeking a more structured approach
• Startup operators ready to launch their own venture
• Early-stage founders navigating critical decisions
• Anyone curious about how great startups get built
If you want to build a B2B software company that can raise capital and scale globally, this book is for you.
About the author
Hexa is a multi-stage startup studio founded in 2011 by Thibaud Elziere, Quentin Nickmans, and Amaury Sepulchre. Since its inception, Hexa has launched over 50 companies across diverse sectors (from future of work and productivity tools, to fintech and AI) collectively valued at $5 billion.
Hexa’s original program’s creates companies from the ground-up by identifying promising startup ideas, finding the right cofounders, and working side-by-side with them over 12 months to transform raw concepts into fully operational companies. The Hexa team, composed of experienced entrepreneurs and expert operators, has repeated this process dozens of times, making it uniquely positioned at the very earliest stage of company creation.
Be among the first to get your hands on The 10x Method.
pre- Order now
pre- Order now