Surprise your audience, delight your customers.We believe NFTs will take retail by storm.  Cohort’s mission is to help brands engage their audience by offering them unique experiences, powered by NFTs.

Meet the co-founders

Séraphie de Tracy
Cofounder & CEO

Before co-founding Cohort, Séraphie was Chief Operating Officer at one of Europe’s first blockchain startup. After a career in strategy consulting and in France’s largest financial companies, Séraphie decided to join the blockchain revolution to make it accessible to all.

Nathan Baraillé
Cofounder & CTO

Nathan is an experienced engineering leader with 10 years of experience in the Silicon Valley and more recently at a large French scale-up. As part of a couple of side projects, he got involved in the blockchain and crypto world in 2020. In 2022, he decided to start a company with Séraphie and 3founders.

Cohort focuses on simplicity and user-friendliness - removing all current frictions linked to web3 customer journeys - in order to deliver a new and delightful experience.



Cohort raises €3.2M to reinvent the way brands interact with their customers.


Cohort, initially known as DropX, joins the HX22 batch.

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Latest News

“Digital assets (NFTs) will eventually be part of every brand’s marketing mix”, says Cohort’s Séraphie de Tracy

Web3, a technology akin to AI in its transformative potential, promises to reshape the way we interact with the digital world. But amidst the buzz surrounding cryptocurrencies and NFTs, the true essence of Web3 often remains obscured behind a veil of complexity and misconceptions. By talking to web3 founders, the aim of this series is to break down the barriers surrounding the technology, by shining a light on its capacity to address real-world challenges and the consequential entrepreneurial opportunities. We hope to bridge the gap between the pioneers of the crypto universe and the wider world.
Nicole Vince
September 7, 2023
min read
Web3 for all


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